Hey 👋 I’m Alex.
For the last 10 years I worked at Carrot (carrot.com). I was employee #4 and helped Carrot grow to $10mm+ ARR. While at Carrot I worked on nearly every part of the business. The last 4+ years were focused on business operations, finance, and marketing/sales. I have a strong background in SEO, CRO, and analytics.
Why Start PLSEO?
I have a passion for SEO and often see it done wrong which frustrates business owners and marketing teams. There is a BIG underserved need in the market for results driven, ethical SEO. I started PLSEO to deliver results and value to SaaS businesses looking to increase their organic traffic
Core Values
I believe customers want to do business with brands they trust and align with. To that end, I will share the core values of PLSEO so you know where I stand when it comes to doing business.
- Clear and concise – no vague terms or complex process
- Bias towards action – moving fast and creating momentum solves most problems
- Results matter – we will always strive for results and show them effectively
- Don’t talk about it, be about it – actions speak louder than words, we tell the truth, no matter what
Why Hire Me?
Hiring an agency/contractor or outside help is an important decision to consider. There are many pros and cons. In my experience it comes down to math.
Time vs Money
TIME > If you have the time to invest in SEO – do it yourself. You will learn a valuable skill set that will help your business grow for years to come.
MONEY > TIME If you have a budget and are tight on time – consider hiring an employee or contractor to do the SEO for you. This leverage allows you to focus on other parts of the business like building the product, podcasting, or something a founder SHOULD be doing.
Leverage – as a founder you need to move quick and place leverage on marketing that moves the needle. SEO Is NOT fast but it’s the highest ROI marketing strategy you can take on. Regardless if you want to work with me or not – you need someone focusing on SEO.